SAN FRANCISCO BUSINESS DEVELOPMENT WEEK

October 26 - 30, 2009

Is your business meeting its potential? How will you participate?

During Business Development Week at Outside the Cube, talk one-on-one with small business experts about areas where your business can grow.

A few short meetings with expert coaches during Outside the Cube SF Business Development Week can help turn your business weaknesses into strengths.  

Half hour and one hour individual and small group sessions are available, with even better deals for packages of three sessions. Create your own schedule of sessions with the experts in social media, personal and corporate image, brand development, marketing for small business, and business law.   

Even the most seasoned entrepreneurs can benefit from some one-on-one time with a small business expert to evaluate their business strengths and shore up their weaknesses. REGISTER

• Want to leverage Twitter, Facebook and Social Media as a marketing vehicle?
• Is your personal or corporate image ready for a makeover?
• Want legal advice on structuring your business?
• Need to get your financial books better organized?

Get the information you need and skip the stuff you don’t. REGISTER

Social Media -  REGISTER NOW

    * learn how to create a Facebook fan page for business, and how to effectively use it to market
    * how to build traffic to your blog or website (SEO)
    * building Google relevance for your blog or website
    * how to use other online tools (tumblr, digg, socializr, etc.) for maximum visibility
 

Brand Development -  REGISTER NOW

    * building brand allegiance
    * rising above the marketplace noise, creating "thought leadership" for your brand
   

Marketing -  REGISTER NOW

    * tools for marketing outreach
    * newsletters, direct mail, email campaigns
    * underwriting events
    * advertising
    * marketing plan development
    * sales cycle analysis (close business faster)


Business Legal Issues -  REGISTER NOW

    * benefits of different types of incorporation (LLC vs. S corp vs. C corp, etc.)
    * how to get a business license
    * how to incorporate
    * liability assessment
   

Raising Capital -  REGISTER NOW

    * writing a business plan
    * Choosing funding sources (VC vs. Angel vs. personal sources)
    * where to find funding sources
    * how to pitch for funding

Image Development - REGISTER NOW

    * Presenting yourself to clients for success the moment you enter a room
    * Developing a look that reflects your business image
    * Creating a style that sets you uniquely apart from others
    * Working with what you have and updating your image to put your best foot forward


Our Experts:

Social Media - Maggie Harmon, The Bat Studio

Maggie Harmon has spent the last fifteen years following a somewhat unconventional career path focused on creating true work-life balance.  She is the Chief Operating Officer for a start-up brand and design studio where she is again able to combine her legal background with creative ventures, and client services and handles all social media for hte company.  She has taken on numerous leadership positions with non-profit boards and charitable programs, and recently spent just under two years in an operational position with a community foundation combining her legal background with community service.  In addition to now working in the fast paced world of marketing, Maggie is part of a writing co-op set to start publishing in 2010.

Brand Development - Caryn Javin
Caryn Javin has years of experience in brand marketing at Colgate-Palmolive where she managd multi-million dollar campaigns.  She holds an MBA in Marketing and Finance from NYU Stern School of Business.  She has taught as a consultant at Accenture and as a teaching fellow at NYU.  She is now an entrepreneur herself and shares the fundamental of brand building, targeting, messaging and evaluating marketing elements that will do the most for you and your brand.

Marketing - Sue M King
For over fifteen years, Sue King has worked in a variety of corporate and non-profit organizations.  She has experience in marketing, program management, development and public relations.  As an independent marketing consultant, she works with several local organizations and small businesses to develop solid marketing campaigns to enhance revenue and is especially familiar at working with limited budgets.

Raising Capital - MF Chapman, Cubes&Crayons

MF Chapman is a serial entrepreneur and business developer.  She has examined and implemented funding from multiple sources including self-financing, loans, and outside investment.  She advises on pros and cons of different funding sources and alternative ways to fund your entrepreneurial aspirations and goals.  She writes regularly on entrepreneurship especially as it relates to small business.

Legal consultation - Jake Schwarz, Pacific Crest Law

Jake is a business lawyer focusing on the representation of small and mid-sized private companies. He has a broad range of business law expertise, including advising clients with respect to business formations, equity and debt financings, mergers & acquisitions, licensing, intellectual property protection, and employment law counseling. His clients span a spectrum of industries including software and Internet offerings, biotechnology and pharmaceuticals, environmental sciences, advertising, restaurants and prepared foods, educational services, and retail.